Fightback, the fundraising arm of the Music Venue Trust, have launched their own line of alcoholic beverages, in aid of the UK’s live events industry. Fightback Lager was developed by The Fightback Brewing Company, to develop a product that could directly support the music venues in need of financial support.
Following the COVID-19 pandemic, many live events sectors have suffered from a lack of business. Freelance and contracted workers around the world are facing a shortage of work, and therefore funds, as a result of concerts and shows being unsafe to attend. The lack of viable options to host live events in a pandemic has required charities and businesses to think of new entrepreneurial ways to save our local music scenes.
At the start of August, the Trust announced their intentions to broaden their Save Our Venues Campaign, through multiple merchandise lines. The move will allow the MVT to highlight venues who are struggling, and prevent the collapse of the UK’s touring industry. One of their previous merchandise runs was a limited edition vinyl, featuring indie bands like JAWS and Little Comets.
Founded in 2014, The Music Venue Trust is a UK based charity which aims to ‘protect, secure and improve UK grassroots music venues.’ Since every music venue in the United Kingdom is currently suffering from the pandemic, the MVT is aiming to raise money through multiple strategies.
A donation from every pint of Fightback Lager sold goes to the Music Venue Trust, in an attempt to save and protect as many live music venues as they can. Despite the brand’s name, Fightback sells more than just pilsners. IPAs and ciders are also available to purchase online, so if lager isn’t your thing, you can still get involved and support your local music industry.
Their online store features 330ml bottles of cider, session IPAs and European Pilsners, which can be purchased in single bottles, or packs of 6. Alongside commemorative pint glasses, customers can purchase the full range of beverages in their sampling packs.
