Scruff of the Neck, an independent record label based in Manchester, has launched a new partnership with the streaming platform Twitch.
Scruff of the Neck was launched by Mark Lippmann and won ‘Best Small Label’ at the 2019 AIM Awards. The company also handles live event promotion and publishing, working with artists like Marsicans, Orchards, and The Hubbards. The team has spent five months converting their offices into a broadcasting studio, recording studio, and event space, to make use of their time throughout lockdown. The move is allowing the label to develop weekly music TV programming live from their creative headquarters in Manchester.
Mark Lippmann, CEO and founder described the venture as being ‘life changing stuff’ and ‘really game changing.’
To launch their Twitch channel, Scruff of the Neck are hosting ten live shows broadcast from their creative space. They will take place at the end of January, to ‘bring the full gig experience to you at home, in celebration of the fact that gigs will be back.’ The first week of shows will be presented by Abbie McCarthy, who will be joined by ten guest artists across five days of online shows.
